PUBLIC ACCESS TO DOCUMENTS AND COURT FILES Encourage employees to identify additional methods to reduce youth access and youth consumption.Designate executive level manager to identify ways to reduce youth access and consumption of tobacco.Develop and regularly communicate corporate principles which commit to complying with the Master Settlement Agreement and reducing youth smoking.Bans industry actions aimed at initiating, maintaining or increasing youth smoking.Prohibits targeting youth in advertising, promotions, or marketing.Tucker, Vice President of Marketing, to the Board of Directors, RJR Industries, September 30, 1974. As this 14-24 age group matures, they will account for a key share of the total cigarette volume for at least the next 25 years." - Presentation from C.A. "This young adult market, the 14-24 group….represent(s) tomorrow's cigarette business. Bans use of cartoons in the advertising, promotion, packaging or labeling of tobacco products.Concern has been expressed that while smoking may not have had an immediate effect on smoking uptake, they may increase susceptibility to smoking, which over time translates into behavior. advertisements present images that appeal to children and youths and are seen and remembered by them. The fund is established to carry out a nationwide sustained advertising and education program to counter youth tobacco use and educate consumers about tobacco-related diseases.Creates an industry-funded $1.45 billion national public education fund for tobacco control.Track and monitor youth smoking and substance abuse with a focus on reasons for increases or failures to decrease tobacco and substance use rates. Commission studies, fund research and publish reports on factors that influence youth smoking and substance abuse.Develop, disseminate and test the effectiveness of counter advertising campaigns.Carry out a nationwide, sustained advertising and education program to counter youth tobacco use and educate consumers about the cause and prevention of diseases associated with tobacco use.Requires the industry each year for ten years to pay $25 million to fund a charitable foundation which will support the study of programs to reduce teen smoking and substance abuse and the prevention of diseases associated with tobacco use.Anti-smoking advertising campaigns are extremely effective when they are long-term, and consistently portray smoking as hazardous for adults and children alike, according to an article in the Annals of Internal Medicine.
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